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Marketing Analytics Specialist in Chicago, IL

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Chicago, IL
88750 - 135000
Low
88750
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
106875
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
135000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 126250 147188 170938 Digital Strategist 116250 136875 161250 Growth Marketing Manager 114063 135938 166563 Demand Generation Manager 111250 131563 157813 E-Commerce Marketing Manager 112813 130625 157813 Performance Marketing Manager 93750 128750 163750 Digital Marketing Manager 100938 125938 144063 Digital Marketing Specialist 73125 86250 103125 Digital Project Manager 95000 121563 142188 Email Marketing Manager 87813 111250 133438 Email Marketing Specialist 65625 81563 94063 Marketing Automation Specialist 88125 103438 121563 SEO Specialist 82500 95938 112188 Paid Search Specialist 78750 93750 106250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.