Digital Strategist in Chicago, IL

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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A/B testing

AI marketing tools

Answer engine optimization (AEO) and SEO

Business planning and forecasting

Competitive analysis

Customer experience management

Digital advertising

Integrated campaigns

Market research

Marketing analytics

Social analytics

Storytelling

Salary for Digital Strategist in Chicago, IL

119375 - 165625

Low

119375

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

140625

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

165625

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Marketing Analytics Manager

134063

150938

176250

Marketing Analytics Specialist

91250

110625

138438

Growth Marketing Manager

117188

138750

172500

Demand Generation Manager

114375

135000

162188

E-Commerce Marketing Manager

115000

133750

161563

Performance Marketing Manager

96250

131563

167813

Digital Marketing Manager

103438

129688

147500

Digital Marketing Specialist

75000

88125

105625

Digital Project Manager

97500

125000

145625

Email Marketing Manager

91250

114375

138750

Email Marketing Specialist

67188

83750

96563

Marketing Automation Specialist

91563

107500

128750

SEO Specialist

84688

98125

113750

Paid Search Specialist

81250

96250

109375

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