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Marketing Analytics Manager in Ann Arbor, MI

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Ann Arbor, MI

103525 - 140169

Low
103525
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
120694
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
140169
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 72775 87638 110700 Digital Strategist 95325 112238 132225 Growth Marketing Manager 93531 111469 136581 Demand Generation Manager 91225 107881 129406 E-Commerce Marketing Manager 92506 107113 129406 Performance Marketing Manager 76875 105575 134275 Digital Marketing Manager 82769 103269 118131 Digital Marketing Specialist 59963 70725 84563 Digital Project Manager 77900 99681 116594 Email Marketing Manager 72006 91225 109419 Email Marketing Specialist 53813 66881 77131 Marketing Automation Specialist 72263 84819 99681 SEO Specialist 67650 78669 91994 Paid Search Specialist 64575 76875 87125

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.