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Performance Marketing Manager in Ann Arbor, MI

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Ann Arbor, MI

76875 - 134275

Low
76875
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
105575
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
134275
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 103525 120694 140169 Marketing Analytics Specialist 72775 87638 110700 Digital Strategist 95325 112238 132225 Growth Marketing Manager 93531 111469 136581 Demand Generation Manager 91225 107881 129406 E-Commerce Marketing Manager 92506 107113 129406 Digital Marketing Manager 82769 103269 118131 Digital Marketing Specialist 59963 70725 84563 Digital Project Manager 77900 99681 116594 Email Marketing Manager 72006 91225 109419 Email Marketing Specialist 53813 66881 77131 Marketing Automation Specialist 72263 84819 99681 SEO Specialist 67650 78669 91994 Paid Search Specialist 64575 76875 87125

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.