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Performance Marketing Manager in Ann Arbor, MI

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools
Salary for Performance Marketing Manager in Ann Arbor, MI

78925 - 137606

Low
78925
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
107881
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
137606
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 109931 123769 144525 Marketing Analytics Specialist 74825 90713 113519 Digital Strategist 97888 115313 135813 Growth Marketing Manager 96094 113775 141450 Demand Generation Manager 93788 110700 132994 E-Commerce Marketing Manager 94300 109675 132481 Digital Marketing Manager 84819 106344 120950 Digital Marketing Specialist 61500 72263 86613 Digital Project Manager 79950 102500 119413 Email Marketing Manager 74825 93788 113775 Email Marketing Specialist 55094 68675 79181 Marketing Automation Specialist 75081 88150 105575 SEO Specialist 69444 80463 93275 Paid Search Specialist 66625 78925 89688

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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