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Email Marketing Specialist in Washington, DC

Email Marketing Specialist job description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing specialist.Search email marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics

Salary for Email Marketing Specialist in Washington, DC

71488 - 102743

Low
71488
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
89110
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
102743
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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