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Marketing Automation Specialist in Washington, DC

Marketing Automation Specialist job description

Marketing automation specialists help organizations improve the efficiency and effectiveness of their marketing efforts by managing automated campaigns, customer journeys and lead management processes. They play a key role in delivering personalized experiences, supporting demand generation initiatives and helping marketing teams engage audiences at scale. Working closely with marketing, sales and other stakeholders, marketing automation specialists optimize campaign performance through data-driven insights and process improvements.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing automation specialist.Search marketing automation specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Attribution reporting
A/B testing
AI marketing tools
Audience segmentation
Automating workflows
Conversion tracking
Database management
HTML
Lead lifecycle management
Marketing analytics
Marketing automation platforms
Personalization

Salary for Marketing Automation Specialist in Washington, DC

97423 - 136990

Low
97423
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
114380
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
136990
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 142643 160598 187530 Marketing Analytics Specialist 97090 117705 147298 Digital Strategist 127015 149625 176225 Growth Marketing Manager 124688 147630 183540 Demand Generation Manager 121695 143640 172568 E-Commerce Marketing Manager 122360 142310 171903 Performance Marketing Manager 102410 139983 178553 Digital Marketing Manager 110058 137988 156940 Digital Marketing Specialist 79800 93765 112385 Digital Project Manager 103740 133000 154945 Email Marketing Manager 97090 121695 147630 Email Marketing Specialist 71488 89110 102743 SEO Specialist 90108 104405 121030 Paid Search Specialist 86450 102410 116375

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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