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Digital Marketing Manager in Washington, DC

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Salary for Digital Marketing Manager in Washington, DC

110058 - 156940

Low
110058
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
137988
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
156940
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 142643 160598 187530 Marketing Analytics Specialist 97090 117705 147298 Digital Strategist 127015 149625 176225 Growth Marketing Manager 124688 147630 183540 Demand Generation Manager 121695 143640 172568 E-Commerce Marketing Manager 122360 142310 171903 Performance Marketing Manager 102410 139983 178553 Digital Marketing Specialist 79800 93765 112385 Digital Project Manager 103740 133000 154945 Email Marketing Manager 97090 121695 147630 Email Marketing Specialist 71488 89110 102743 Marketing Automation Specialist 97423 114380 136990 SEO Specialist 90108 104405 121030 Paid Search Specialist 86450 102410 116375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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