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Digital Strategist in Washington, DC

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Competitive analysis
Customer experience management
Digital advertising
Integrated campaigns
Market research
Marketing analytics
Social analytics
Storytelling
Salary for Digital Strategist in Washington, DC

127015 - 176225

Low
127015
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
149625
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
176225
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 142643 160598 187530 Marketing Analytics Specialist 97090 117705 147298 Growth Marketing Manager 124688 147630 183540 Demand Generation Manager 121695 143640 172568 E-Commerce Marketing Manager 122360 142310 171903 Performance Marketing Manager 102410 139983 178553 Digital Marketing Manager 110058 137988 156940 Digital Marketing Specialist 79800 93765 112385 Digital Project Manager 103740 133000 154945 Email Marketing Manager 97090 121695 147630 Email Marketing Specialist 71488 89110 102743 Marketing Automation Specialist 97423 114380 136990 SEO Specialist 90108 104405 121030 Paid Search Specialist 86450 102410 116375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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