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Demand Generation Manager in Washington, DC

Demand Generation Manager job description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

Looking for a demand generation manager or a demand generation manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a demand generation manager.Search demand generation manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer demand planning
Customer experience
Customer journeys
Digital advertising
E-commerce
Integrated campaigns
Lead generation
Marketing analytics
Salary for Demand Generation Manager in Washington, DC

121695 - 172568

Low
121695
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
143640
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
172568
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 142643 160598 187530 Marketing Analytics Specialist 97090 117705 147298 Digital Strategist 127015 149625 176225 Growth Marketing Manager 124688 147630 183540 E-Commerce Marketing Manager 122360 142310 171903 Performance Marketing Manager 102410 139983 178553 Digital Marketing Manager 110058 137988 156940 Digital Marketing Specialist 79800 93765 112385 Digital Project Manager 103740 133000 154945 Email Marketing Manager 97090 121695 147630 Email Marketing Specialist 71488 89110 102743 Marketing Automation Specialist 97423 114380 136990 SEO Specialist 90108 104405 121030 Paid Search Specialist 86450 102410 116375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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