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Digital Marketing Specialist in San Luis Obispo, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in San Luis Obispo, CA
68445 - 96525
Low
68445
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
80730
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
96525
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 118170 137768 159998 Marketing Analytics Specialist 83070 100035 126360 Digital Strategist 108810 128115 150930 Growth Marketing Manager 106763 127238 155903 Demand Generation Manager 104130 123143 147713 E-Commerce Marketing Manager 105593 122265 147713 Performance Marketing Manager 87750 120510 153270 Digital Marketing Manager 94478 117878 134843 Digital Project Manager 88920 113783 133088 Email Marketing Manager 82193 104130 124898 Email Marketing Specialist 61425 76343 88043 Marketing Automation Specialist 82485 96818 113783 SEO Specialist 77220 89798 105008 Paid Search Specialist 73710 87750 99450

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.