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Digital Strategist in San Luis Obispo, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in San Luis Obispo, CA
108810 - 150930
Low
108810
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
128115
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
150930
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 118170 137768 159998 Marketing Analytics Specialist 83070 100035 126360 Growth Marketing Manager 106763 127238 155903 Demand Generation Manager 104130 123143 147713 E-Commerce Marketing Manager 105593 122265 147713 Performance Marketing Manager 87750 120510 153270 Digital Marketing Manager 94478 117878 134843 Digital Marketing Specialist 68445 80730 96525 Digital Project Manager 88920 113783 133088 Email Marketing Manager 82193 104130 124898 Email Marketing Specialist 61425 76343 88043 Marketing Automation Specialist 82485 96818 113783 SEO Specialist 77220 89798 105008 Paid Search Specialist 73710 87750 99450

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.