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Email Marketing Manager in San Luis Obispo, CA

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in San Luis Obispo, CA
82193 - 124898
Low
82193
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
104130
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
124898
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 118170 137768 159998 Marketing Analytics Specialist 83070 100035 126360 Digital Strategist 108810 128115 150930 Growth Marketing Manager 106763 127238 155903 Demand Generation Manager 104130 123143 147713 E-Commerce Marketing Manager 105593 122265 147713 Performance Marketing Manager 87750 120510 153270 Digital Marketing Manager 94478 117878 134843 Digital Marketing Specialist 68445 80730 96525 Digital Project Manager 88920 113783 133088 Email Marketing Specialist 61425 76343 88043 Marketing Automation Specialist 82485 96818 113783 SEO Specialist 77220 89798 105008 Paid Search Specialist 73710 87750 99450

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.