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Communications Specialist in San Antonio, TX

Communications Specialist Job Description

Communications specialists support the development and delivery of internal and external messaging for companies across various platforms. This role requires strong writing, editing and organizational skills and the ability to tailor content to diverse audiences. They play a key role in maintaining brand consistency, supporting media outreach and enhancing employee engagement.Professionals in this role collaborate with marketing, HR and leadership teams to execute campaigns, manage content calendars and monitor communication effectiveness. Communications specialists increasingly use AI-powered tools to streamline workflows, personalize messaging and analyze audience sentiment.

Typical communications specialist duties:

Drafting and editing content for newsletters, press releases, executive communications and social mediaSupporting internal communication initiatives that promote organizational culture, values and company updatesAssisting with media relations, including outreach, monitoring and reportingUsing AI tools to generate content ideas, optimize messaging and track engagement metricsMaintaining editorial calendars and ensuring timely delivery of communication materialsCollaborating with cross-functional teams to ensure message alignment and consistencyMonitoring feedback channels and assisting in reputation management effortsPreparing reports on communication performance and recommending improvements

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Salary for Communications Specialist in San Antonio, TX
55045 - 78780
Low
55045
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
64893
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
78780
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172205 206293 251238 Vice President of Marketing 149228 175235 200233 Marketing Director 109838 133573 166145 Product Manager 93678 120443 140643 Product Marketing Manager 90648 114130 138370 Marketing Manager 91153 109080 128775 Marketing Coordinator 50753 62873 76508 Brand Manager 81558 97465 116655 Project Manager 70195 83325 101000 Customer Experience Marketing Manager 60348 75750 90648 Market Researcher 59590 73983 90900 Media Director 97970 118423 138370 Media Buyer 62115 71710 87113 Media Planner 60853 70700 84840 Communications Manager 78528 92163 106050 Event Manager 56560 69438 85345 Event Coordinator 44440 51510 60348

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.