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Media Buyer in San Antonio, TX

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in San Antonio, TX
62115 - 87113
Low
62115
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71710
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
87113
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172205 206293 251238 Vice President of Marketing 149228 175235 200233 Marketing Director 109838 133573 166145 Product Manager 93678 120443 140643 Product Marketing Manager 90648 114130 138370 Marketing Manager 91153 109080 128775 Marketing Coordinator 50753 62873 76508 Brand Manager 81558 97465 116655 Project Manager 70195 83325 101000 Customer Experience Marketing Manager 60348 75750 90648 Market Researcher 59590 73983 90900 Media Director 97970 118423 138370 Media Planner 60853 70700 84840 Communications Manager 78528 92163 106050 Communications Specialist 55045 64893 78780 Event Manager 56560 69438 85345 Event Coordinator 44440 51510 60348

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.