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Product Manager in San Antonio, TX

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in San Antonio, TX
93678 - 140643
Low
93678
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
120443
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
140643
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172205 206293 251238 Vice President of Marketing 149228 175235 200233 Marketing Director 109838 133573 166145 Product Marketing Manager 90648 114130 138370 Marketing Manager 91153 109080 128775 Marketing Coordinator 50753 62873 76508 Brand Manager 81558 97465 116655 Project Manager 70195 83325 101000 Customer Experience Marketing Manager 60348 75750 90648 Market Researcher 59590 73983 90900 Media Director 97970 118423 138370 Media Buyer 62115 71710 87113 Media Planner 60853 70700 84840 Communications Manager 78528 92163 106050 Communications Specialist 55045 64893 78780 Event Manager 56560 69438 85345 Event Coordinator 44440 51510 60348

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.