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Communications Manager in San Antonio, TX

Communications Manager Job Description

Communications managers oversee the development and execution of internal and external messaging strategies for an organization. This role requires strong writing, editing and storytelling skills and the ability to manage multiple channels and campaigns. These professionals shape brand voice, maintain message consistency and ensure communications align with business goals.Communications managers also collaborate across departments to support executive messaging, media relations, employee engagement and digital content. They often lead crisis communications, manage public relations efforts and guide the use of AI-powered tools for content creation and audience analysis.

Typical communications manager duties:

Developing and implementing strategic communication plans that support organizational objectivesManaging internal communications, including newsletters, executive updates and employee engagement campaignsOverseeing external communications such as press releases, media outreach and brand messagingLeveraging AI tools to optimize content performance, personalize messaging and analyze audience sentimentCoordinating with marketing, HR and leadership teams to ensure messaging alignment across platformsMonitoring media coverage and public perception and responding to reputational risksCreating and maintaining editorial calendars for internal and external communications and contentCollaborating with or supervising content creators, copywriters and external agencies to ensure quality and consistency

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Salary for Communications Manager in San Antonio, TX
78528 - 106050
Low
78528
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92163
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
106050
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172205 206293 251238 Vice President of Marketing 149228 175235 200233 Marketing Director 109838 133573 166145 Product Manager 93678 120443 140643 Product Marketing Manager 90648 114130 138370 Marketing Manager 91153 109080 128775 Marketing Coordinator 50753 62873 76508 Brand Manager 81558 97465 116655 Project Manager 70195 83325 101000 Customer Experience Marketing Manager 60348 75750 90648 Market Researcher 59590 73983 90900 Media Director 97970 118423 138370 Media Buyer 62115 71710 87113 Media Planner 60853 70700 84840 Communications Specialist 55045 64893 78780 Event Manager 56560 69438 85345 Event Coordinator 44440 51510 60348

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.