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Brand Manager in Washington, DC

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Washington, DC

109060 - 156275

Low
109060
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
130673
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
156275
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 229425 276640 333498 Vice President of Marketing 199833 234080 269325 Marketing Director 146633 178885 222443 Product Manager 126683 162593 189193 Product Marketing Manager 123025 153948 186200 Marketing Manager 121030 144970 171238 Marketing Coordinator 67830 83458 101745 Marketing Project Manager 94430 112053 135660 Market Researcher 79468 99750 122693 Media Director 130008 157273 183540 Media Buyer 85453 96093 116375 Media Planner 81130 94430 113050 Communications Manager 104738 123358 142643 Communications Specialist 73483 86783 105403 Event Manager 75478 93765 115045 Event Coordinator 59850 69493 81463

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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