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Product Marketing Manager in Washington, DC

Product Marketing Manager job description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product marketing manager.Search product marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Product Marketing Manager in Washington, DC

123025 - 186200

Low
123025
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
153948
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
186200
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 229425 276640 333498 Vice President of Marketing 199833 234080 269325 Marketing Director 146633 178885 222443 Product Manager 126683 162593 189193 Marketing Manager 121030 144970 171238 Marketing Coordinator 67830 83458 101745 Brand Manager 109060 130673 156275 Marketing Project Manager 94430 112053 135660 Market Researcher 79468 99750 122693 Media Director 130008 157273 183540 Media Buyer 85453 96093 116375 Media Planner 81130 94430 113050 Communications Manager 104738 123358 142643 Communications Specialist 73483 86783 105403 Event Manager 75478 93765 115045 Event Coordinator 59850 69493 81463

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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