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Marketing Director in Washington, DC

Marketing Director job description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Washington, DC

146633 - 222443

Low
146633
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
178885
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
222443
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 229425 276640 333498 Vice President of Marketing 199833 234080 269325 Product Manager 126683 162593 189193 Product Marketing Manager 123025 153948 186200 Marketing Manager 121030 144970 171238 Marketing Coordinator 67830 83458 101745 Brand Manager 109060 130673 156275 Marketing Project Manager 94430 112053 135660 Market Researcher 79468 99750 122693 Media Director 130008 157273 183540 Media Buyer 85453 96093 116375 Media Planner 81130 94430 113050 Communications Manager 104738 123358 142643 Communications Specialist 73483 86783 105403 Event Manager 75478 93765 115045 Event Coordinator 59850 69493 81463

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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