We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth. <br> Responsibilities: • Develop and implement comprehensive digital marketing strategies tailored to business objectives. • Manage and optimize email marketing campaigns to increase customer engagement and retention. • Oversee paid social media campaigns, ensuring impactful targeting and ROI. • Analyze performance metrics using tools like Google Analytics to inform marketing decisions. • Create and manage Google Ads campaigns to drive traffic and conversions. • Collaborate with cross-functional teams to align marketing initiatives with overall business goals. • Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. • Monitor and report on campaign performance, providing actionable insights for improvement. • Develop strategies to enhance brand visibility across multiple digital channels. • Ensure marketing content aligns with branding guidelines and resonates with target audiences. <br> The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
<p>Robert Half is partnering with a non-profit organization in the recruiting for a Communications Specialist to join their team. This role is ideal for someone with a passion for crafting engaging content and driving strategic marketing initiatives. As a key contributor, you will focus on developing, editing, and managing content that enhances brand visibility and fosters audience engagement.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Develop and implement content strategies to enhance brand awareness and audience engagement.</p><p>• Edit and refine marketing materials to ensure accuracy, clarity, and alignment with branding standards.</p><p>• Collaborate with cross-functional teams to create compelling editorial content for various platforms.</p><p>• Manage the production and distribution of marketing assets across digital and print channels.</p><p>• Optimize content for search engine visibility and audience reach.</p><p>• Conduct market research to identify trends and inform content creation strategies.</p><p>• Ensure all marketing content adheres to established guidelines and brand tone.</p><p>• Monitor performance metrics to assess the effectiveness of content and campaigns.</p><p>• Coordinate community marketing initiatives to build strong connections with target audiences.</p><p>• Stay updated on industry best practices and emerging content marketing techniques.</p>
<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
