<p>One of our thriving international clients is looking to add a Senior Financial Reporting Accountant to their finance department. In this role you will be responsible for month-end close activities, hedge accounting, journal entries and accruals, financial compliance, preparation of financial statements, coordination with internal teams and external auditors during quarterly reviews and annual audits, technical accounting research, analyze financial data, monitor internal controls, and assist with process improvement of new accounting policies. This Senior Financial Reporting Accountant will also oversee compliance requirements. The ideal candidate for this role should have strong GAAP knowledge, high attention to detail, and an analytical mindset.</p><p><br></p><p>How you will make an impact</p><p>· Generate monthly, quarterly financial reports & statements</p><p>· Account Reconciliation </p><p>· Prepare monthly financial projections</p><p>· Coordinate internal and external audits</p><p>· Build and establish strong client relationships</p><p>· Perform financial forecasting</p><p>· Monitor reporting models</p><p>· Prepare monthly consolidations</p><p>· Manage the preparation of the filing of sales & use tax </p><p>· Assist with ad hoc projects</p>
<p><strong>Payroll Manager</strong></p><p>A client of ours is in the Plymouth Meeting, PA area is looking for a Payroll Manager for a contract role to lead the end-to-end payroll function for a large, multi-state employee population. The Payroll Manager will oversee all aspects of payroll processing, compliance, reporting, and continuous process improvement. You will be responsible for delivering accurate and timely payroll for 10,000+ employees across multiple states, ensuring strong internal controls, and serving as the subject matter expert for payroll operations within Workday.</p><p><br></p><p><strong>Responsibilities of Payroll Manager </strong></p><ul><li>Manage full-cycle payroll processing for a high-volume, multi-state employee population (10,000+).</li><li>Review and validate complex earnings, deductions, garnishments, bonuses, and special pay calculations.</li><li>Ensure compliance with federal, state, and local wage and hour laws, tax regulations, and audit requirements.</li><li>Conduct pre- and post-payroll audits to ensure accuracy and identify discrepancies.</li><li>Lead and mentor payroll team members, ensuring clarity of responsibilities and consistent execution.</li><li>Implement process enhancements to streamline operations and strengthen internal controls.</li><li>Develop and maintain payroll procedures, documentation, and SOPs.</li><li>Serve as the in-house Workday payroll specialist—configuring workflows, running audit reports, reviewing integrations, and optimizing processes.</li><li>Partner with HRIS to resolve system issues and enhance payroll functionality.</li><li>Oversee data imports, mass updates, and system-driven calculations.</li><li>Partner with HR, Finance, Accounting, and Total Rewards to ensure payroll alignment with organizational initiatives.</li><li>Support internal and external audits, including responding to inquiries and preparing documentation.</li><li>Provide reporting and analysis for leadership and cross-functional partners.</li></ul><p><br></p>
<p>Successful, real estate firm seeks a hands-on Accounting Manager to oversee the financial operations of their real estate development team. This role will be responsible for managing project budgets, preparing reconciliations, completing tenant lease provisions, reviewing project cost reports, assisting with cash flow forecasting, posting journal entries, reconciling intercompany accounts, drafting financial statements, ensuring accurate and timely processing of bank reconciliations, overseeing the month/annual close process, performing general ledger analysis, and ensuring compliance with GAAP. We are looking for an Accounting Manager with a solid financial analysis skillset, excellent communication and interpersonal skills, strong understanding of GAAP standards, and the capacity to multi-task while meeting crucial deadlines.</p><p><br></p><p>What you get to work on daily</p><p>· Maintain general ledger accounts</p><p>· Budgeting & Forecasting</p><p>· Account Reconciliation</p><p>· Manage month-end/year-end audits</p><p>· Fixed Asset Monitoring</p><p>· Account Analysis</p><p>· Preparing cash flow reports</p><p>· Review loan requirements</p><p>· Prepare financial statements/reports</p>
<p>90,000 - 110,000</p><p><br></p><p>benefits:</p><ul><li>health insurance</li><li>paid time off</li></ul><p>Responsibilities</p><ul><li>Manage full‑cycle bookkeeping, including AP, AR, and general ledger.</li><li>Process payroll and ensure proper tax filings and compliance.</li><li>Perform month‑end and year‑end close.</li><li>Prepare financial statements and management reports.</li><li>Reconcile bank and credit card accounts.</li><li>Maintain accurate financial records and support audits as needed.</li><li>Collaborate with external accountants and internal stakeholders.</li></ul><p><br></p>
<p>Global supplier seeks a detail-oriented Purchasing Agent with excellent written and verbal communication skills, with the ability to work effectively with international vendors. We are seeking a detail-oriented and motivated Purchasing Agent to support our procurement operations. This role is ideal for someone eager to learn and grow within a dynamic environment, with significant exposure to international vendor communication—primarily across Canadian & European markets. The Purchasing Agent will play a key role in ensuring timely and cost-effective acquisition of goods and services while maintaining strong vendor relationships.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Coordinate the purchasing of materials, supplies, and services in alignment with company needs </li><li>Communicate regularly with international vendors (primarily Europe) regarding orders, pricing, and delivery timelines </li><li>Monitor and track purchase orders to ensure accuracy and timely fulfillment </li><li>Maintain accurate records of purchases, pricing, and vendor information </li><li>Assist in resolving discrepancies related to invoices, shipments, and product quality </li><li>Collaborate with internal departments to understand purchasing needs and requirements </li><li>Support continuous improvement of procurement processes and efficiencies</li></ul>
<p>Emerging services company seeks an Order Management Specialist with client facing experience. As the Order Management Specialist, you will create customer accounts, input orders, and provide order confirmations including the estimated time of shipment. The ideal candidate for this role should have an intense passion for client satisfaction, advanced multi-tasking capabilities, superb customer service skills and a strong drive for problem-solving.</p><p><br></p><p>What you get to do everyday:</p><ul><li>Set up new customer accounts within SAP.</li><li>Input and manage both new and existing orders in SAP.</li><li>Acknowledge receipt of purchase orders (POs) and provide order confirmations within 48 hours.</li><li>Collaborate with the purchasing team and utilize SAP functionality to identify product-specific lead times.</li><li>Communicate estimated shipping dates and send order confirmations to customers.</li><li>Prepare and issue Proforma Invoices for customers.</li><li>Check stock availability and communicate lead times as needed.</li><li>Cross-check part numbers to ensure accuracy on customer purchase orders.</li><li>Verify and confirm correct pricing details on customer purchase orders.</li></ul>
<p>Are you detail-oriented and passionate about accounting operations? Our team is seeking an Accounts Payable Specialist for a contract-to-permanent opportunity in Wilmington, Delaware. </p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Process a high volume of invoices accurately and on time </li><li>Code, enter, and reconcile vendor invoices </li><li>Handle payment runs and ensures timely payments to vendors </li><li>Resolve discrepancies with vendors and internal stakeholders </li><li>Maintain organized records of accounts payable transactions </li><li>Assist with month-end closing activities and report</li></ul>
<p>Robert Half is seeking an organized and detail-oriented Part-Time Office Manager to join a local team. In this dynamic role, you will oversee essential administrative functions to ensure smooth day-to-day office operations. The ideal candidate thrives in a fast-paced environment, demonstrates excellent communication skills, and has a proactive approach to problem-solving.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Manage daily office operations, including ordering supplies, coordinating vendors, and maintaining office equipment.</li><li>Serve as the main point of contact for internal and external communications.</li><li>Support accounting tasks such as processing invoices, payroll, and expenses.</li><li>Maintain electronic and physical filing systems and ensure data confidentiality.</li><li>Organize meetings, coordinate calendars, and assist with event planning.</li><li>Provide support for onboarding new employees and managing HR documentation.</li><li>Perform general administrative duties as assigned.</li></ul><p><br></p>
Manage drawings and models for MP Filtri must be eligible to work in the U.S.. Create drawings and models for products not currently completed Design custom tooling/modifications and machinery Work with key customers on engineering changes for MP Filtri Products/Create MP Filtri specific drawings of new and updated custom products. Provide support for customer service and regional sales team on hydraulic applications and technical Perform First Article inspections on new products. Enter new Item loads along with 2D and 3D CAD drawings Help to develop internal engineering processes and procedures in our new ERP D365 Perform testing and failure analysis of parts and prepare reports on findings in conjunction with quality team Organize and maintain all engineering resources, digital and hardcopy formats. Help drive continuous improvement in engineering, quality, and manufacturing areas.
<ul><li>Hydraulic filter application sizing and recommendations based on customer specifications. </li><li>Replacement MP Filtri products suggestions based on competitor’s information </li><li>Element interchange – discussion on filtration improvements. Changeover from older or discontinued media to modern, efficient media.</li><li>Adapt current stock to customer needs for quick turnaround time to delivery.</li><li>Ability to explain mechanical and electrical requirements for filtration accessories and products.</li><li>Review Quality issues on product failure and root cause analysis. Provide line of action to satisfy customer requests.</li><li>Assist with new product design and development products and systems for needs of team members and customers.</li><li>Assist team members and customers with application information.</li></ul>
<p>Are you an experienced HR professional looking to take the next step in your career? Robert Half is seeking a dedicated <strong>HR Manager</strong> to join a local and growing team and help drive talent strategy, employee engagement, and overall organizational success.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Oversee all aspects of the employee lifecycle, including recruitment, onboarding, development, and offboarding</li><li>Manage HR policies and ensure compliance with local, state, and federal regulations</li><li>Lead benefits administration, payroll processes, and performance management systems</li><li>Advise managers and employees on employee relations, engagement, and organizational culture</li><li>Support strategic workforce planning and talent acquisition initiatives</li><li>Maintain and analyze HR metrics to guide data-driven decision-making</li><li>Champion diversity, equity, and inclusion programs</li></ul><p><br></p>
<p>This position is paying between $60,000-75,000 base</p><p><br></p><p>benefits: medical, dental, vision, 401K retirement plan, profit sharing and performance bonuses</p><p><br></p><p>Our client in the Bridgewater area is looking for an Administrator for their team! This role is fully in office Monday-Friday with standard hours of 8-5pm. Responsibilities include assisting with document management, preparing a variety of business communications, supporting key team members with proposals and project deliverables, and coordinating administrative tasks such as scheduling and travel. This role also involves collaborating across departments on basic financial matters, supporting compliance efforts, and facilitating smooth office operations through effective organization and communication. Proficiency in standard office software and equipment is required. and is looking for a</p>
<p><strong>Data Scientist (Big Data) III – Contractor</strong></p><p><strong>Employment Type:</strong> 27 Week Contract, Potential for Extension or Conversion</p><p><strong>Location: </strong>MUST CURRENTLY RESIDE in Philadelphia Region</p><p><strong>Employment Type:</strong> Contract / Temporary</p><p><strong>Pay: </strong>Available on W2 </p><p><strong>Position Overview</strong></p><p>The Senior Data Scientist (Big Data) will support large‑scale data science initiatives by designing, developing, and deploying advanced analytical and machine learning solutions. This role collaborates closely with data engineers, analysts, software developers, and business stakeholders to deliver scalable, production‑ready data products that drive data‑informed decision making.</p><p>The successful candidate will apply statistical modeling, machine learning, and big data technologies to solve complex business problems, while also providing technical guidance and mentorship across project teams.</p><p><strong>Key Responsibilities</strong></p><ul><li>Lead complex, cross‑functional data science initiatives delivering solutions across multiple technologies and platforms.</li><li>Design, develop, and deploy data mining, statistical, machine learning, and graph‑based algorithms for large‑scale data sets.</li><li>Partner with data engineering teams to ensure proper implementation, performance, and operational use of analytical solutions.</li><li>Review and assess data science programs and models at an enterprise level to evaluate suitability, performance, and scalability.</li><li>Build and maintain scalable big‑data analytics solutions supporting accurate targeting, forecasting, and advanced insights.</li><li>Develop and support end‑to‑end machine learning pipelines, including data preparation, training, testing, validation, and deployment.</li><li>Establish performance metrics, monitoring, and evaluation procedures for models in production.</li><li>Translate complex analytical findings into clear, actionable insights for technical and non‑technical stakeholders.</li><li>Provide mentorship and technical guidance to junior team members.</li><li>Contribute to data strategy, methodology selection, and continuous improvement of analytics capabilities.</li><li>Support testing, validation, and user acceptance activities to ensure alignment with business requirements.</li><li>Perform additional related duties as needed to support analytics and data initiatives.</li></ul>
<p>Robert Half is seeking a detail-oriented Data Entry Clerk to support a local and growing team. The ideal candidate will demonstrate accuracy, efficiency, and strong organizational skills. This is an excellent opportunity to join a dynamic workplace and contribute to essential business operations.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Input, update, and maintain accurate data in company databases and systems</li><li>Verify and review data for errors or discrepancies and correct as needed</li><li>Organize electronic and hard copy files for easy retrieval</li><li>Prepare routine reports based on entered data</li><li>Communicate with team members to resolve data inconsistencies or clarify information</li><li>Adhere to data privacy and confidentiality protocols</li><li>Perform other administrative support duties as required</li></ul><p><br></p>
<p>Robert Half is seeking a reliable and detail-oriented Administrative Assistant to join a growing team. The ideal candidate will have strong Microsoft Office skills and a proactive approach to supporting day-to-day office operations.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Provide administrative support, including managing correspondence, scheduling appointments, and organizing meetings</li><li>Prepare, edit, and format documents, spreadsheets, and presentations using Microsoft Word, Excel, and PowerPoint</li><li>Assist with organizing electronic and paper files for efficient record keeping</li><li>Support data entry, reporting, and other office tasks</li><li>Coordinate with internal teams and external partners to facilitate workflow</li><li>Maintain confidentiality of sensitive information</li><li>Perform additional administrative duties as assigned</li></ul><p><br></p>
We are looking for a skilled Litigation Paralegal to join our team in Philadelphia, Pennsylvania, on a long-term contract basis. This role offers an opportunity to work on complex cases, including personal injury, civil rights, medical malpractice, and mass tort litigation. The ideal candidate will bring expertise in civil litigation processes and demonstrate a proactive approach to supporting attorneys in all phases of litigation.<br><br>Responsibilities:<br>• Assist attorneys in drafting subpoenas, interrogatories, and written discovery requests.<br>• Gather and manage medical records, lien information, and other case-related documentation.<br>• Support case intake processes by organizing and compiling relevant information.<br>• Prepare filings for state and federal courts, ensuring accuracy and timeliness.<br>• Collaborate with attorneys and other legal staff to streamline case preparation and discovery.<br>• Set up and maintain organized case folders for new and ongoing matters.<br>• Communicate effectively with counsel and third parties regarding case updates and requirements.<br>• Provide trial preparation support, including compiling exhibits and coordinating logistics.<br>• Contribute to the management of consolidated discovery in institutional abuse and other complex cases.<br>• Utilize case management software to track deadlines and monitor case progress.
<p>We are looking for a skilled Trial Paralegal to join our team in Wilmington, Delaware, on a contract basis. In this role, you will support trial preparation for a patent case, ensuring smooth and efficient operations during critical trial phases. This position requires a proactive individual who can thrive in a fast-paced environment and handle tasks with accuracy and attention to detail.</p><p><br></p><p>This is a short term project need with the dates expected to be 5/6-5/22. There is a strong possibility of OT during this 3 week trial and the need to candidates who can work overnight shifts.</p><p><br></p><p><br></p><p>Responsibilities:</p><p>• Assist in preparing trial materials, including proofreading, labeling, and organizing exhibits.</p><p>• Perform quality assurance and quality control checks on documents and materials prepared each night.</p><p>• Coordinate daily trial room operations, such as binder and folder checks, morning setup, and material distribution.</p><p>• Provide administrative support to attorneys by executing routine trial tasks efficiently.</p><p>• Manage printing and document-related tasks, ensuring timely delivery and accuracy.</p><p>• Act as a runner for urgent trial needs, facilitating smooth communication and logistics.</p><p>• Collaborate with entry-level team members to ensure all tasks are completed effectively.</p><p>• Support overnight trial operations, maintaining focus and adaptability under time-sensitive conditions.</p><p>• Ensure trial room supplies and resources are consistently replenished and organized.</p><p>• Communicate effectively with team members to address any immediate trial-related needs.</p>
<p>We are looking for a skilled Executive Assistant to provide high-level administrative support to executives in a fast-paced environment. This contract position is located in the Greater Philadelphia Region and requires a proactive individual with exceptional organizational and communication skills. The ideal Executive Assistant candidate will excel in managing schedules, coordinating travel arrangements, and supporting executive meetings.</p><p><br></p><p>What you get to do every single day:</p><p>• Manage and maintain complex executive calendars, ensuring all appointments and meetings are accurately scheduled.</p><p>• Arrange and coordinate comprehensive travel itineraries, including flights, accommodations, and transportation.</p><p>• Support the planning and execution of executive meetings, ensuring all logistics are handled efficiently.</p><p>• Serve as a point of contact for executives, managing communications and prioritizing tasks as needed.</p><p>• Prepare and organize materials for presentations, reports, and meetings.</p><p>• Monitor and handle incoming correspondence, ensuring timely responses and follow-ups.</p><p>• Maintain confidentiality and handle sensitive information with discretion.</p><p>• Collaborate with other team members to ensure seamless administrative operations.</p><p>• Track and organize expense reports and reimbursements for executives.</p><p>• Continuously identify and implement improvements to administrative processes.</p>
We are looking for an experienced Data Analyst to join our team on a long-term contract basis in Wilmington, Delaware. In this role, you will play a pivotal part in designing and developing software solutions for both desktop and web applications. You will collaborate closely with business stakeholders to understand and document requirements, ensuring the delivery of robust and effective reporting and application solutions.<br><br>Responsibilities:<br>• Design and implement front-end and back-end software for complex desktop and web applications.<br>• Collaborate with business users and management to identify, analyze, and document application and reporting requirements.<br>• Develop stable and efficient solutions for Power BI reporting and application development projects.<br>• Manage all stages of the software development lifecycle, including requirements gathering, design, coding, testing, deployment, and ongoing support.<br>• Utilize best practices in software development and explore innovative solutions to meet business objectives.<br>• Optimize database objects and ensure efficient data handling and retrieval.<br>• Apply Agile methodologies to project management and software development tasks.<br>• Create and maintain comprehensive documentation for business requirements and application designs.<br>• Work independently and as part of a team to deliver high-quality results.<br>• Support scheduled updates and releases with a focus on system stability and performance.
Are you ready to lead and optimize a robust global network environment? Join our team as a Senior Network Engineer and take ownership of both daily operations and future development of our Global Network, deploying high-level automation and secure solutions that support customer missions and internal requirements. What You'll Do: Lead project-based initiatives for both customer and internal network services, ensuring structured operational handovers and on-time delivery. Serve as the senior technical expert across projects, advising teams on complex network challenges. Manage new customer onboarding and collaborate with business development on project launches. Execute continuous improvement programs and optimize the global network infrastructure. Provide third-line technical support, troubleshooting, and maintenance for internal teams and the Network Operations Center (NOC). Standardize network services and drive automation for enhanced performance, scalability, and reliability. Maintain comprehensive documentation for all systems and services. Mentor and train Tier 1 and Tier 2 support teams. Collaborate closely with security teams to implement advanced controls, segmentation, and monitoring.
<p>Our client a well established CRE Firm in Wilmington, is currently seeking a Commercial Real Estate Paralegal to join our dynamic team in Wilmington, Delaware. This role involves working alongside attorneys and other paralegals to manage sophisticated real estate and financing transactions from inception to completion. The ideal candidate will bring attention to detail, a strong work ethic, and reliability to our high-volume transactional real estate practice.</p><p><br></p><p>Responsibilities:</p><p>• Collaborate with attorneys to review title searches, prepare title commitments, and issue title insurance policies.</p><p>• Draft and finalize closing and conveyance documents, including deeds, transfer tax affidavits, and settlement statements.</p><p>• Manage document recording processes and file relevant materials with the Secretary of State.</p><p>• Calculate and prorate closing costs to ensure accuracy in financial transactions.</p><p>• Conduct thorough due diligence on real estate transactions, including surveys and title work.</p><p>• Maintain clear and detail-oriented communication with clients and stakeholders throughout the transaction process.</p><p>• Organize and manage multiple tasks independently while adhering to deadlines.</p><p>• Provide support for trial preparation, if necessary, within the scope of real estate law.</p><p>• Ensure compliance with all legal standards and requirements during transactions.</p><p>• Continuously develop knowledge of commercial real estate practices and procedures.</p>
We are looking for a skilled Litigation Support Analyst to provide technical expertise and guidance for electronic discovery projects, document reviews, and productions. This role demands meticulous attention to detail, strong analytical abilities, and exceptional customer service skills. The ideal candidate will thrive in a fast-paced, high-volume environment while managing multiple projects and meeting tight deadlines.<br><br>Responsibilities:<br>• Develop, maintain, and troubleshoot eDiscovery software and databases to support litigation processes.<br>• Process incoming data and images by organizing and loading them into litigation databases.<br>• Collect, analyze, and prepare electronic data for review and production purposes.<br>• Design and implement search terms and filters to streamline document review workflows.<br>• Perform rigorous quality control checks and prepare documents for production.<br>• Collaborate with legal teams to coordinate project-specific workflows and ensure smooth execution.<br>• Train and assist legal teams in utilizing various eDiscovery platforms effectively.<br>• Utilize fraud investigation techniques and data analysis to identify inconsistencies and ensure compliance.<br>• Apply advanced fraud analytics to detect and prevent fraudulent activities during litigation.<br>• Contribute to the refinement of anti-fraud measures within eDiscovery processes.
<p>A leading international law firm is seeking an experienced Bankruptcy Paralegal to join its active Restructuring practice. This is an exciting opportunity to join a busy practice group, and work on sophisticated bankruptcy matters. Hybrid schedule: 3 days in-office / 2 remote.</p><p><br></p><p>Interested candidates with Chapter 11 or 7 Bankruptcy experience from a large law firm that want to be considered immediately should reach out to Kevin Ross with Robert Half in Philadelphia. </p><p><br></p>
<p>We are looking for a talented Demand Generation Manager to drive impactful digital marketing strategies that boost engagement, awareness, and conversion rates. This role focuses on creating seamless digital experiences that guide prospects and customers through meaningful interactions, ultimately contributing to business growth. Must be commutable to the office 5 days per week. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive digital marketing campaigns aimed at increasing awareness, audience engagement, and lead generation.</p><p>• Utilize a variety of channels, including websites, paid media, and marketing automation, to optimize the marketing mix.</p><p>• Design and refine digital touchpoints such as landing pages, online forms, and website journeys to maximize conversion rates.</p><p>• Identify and address bottlenecks within the marketing funnel, implementing strategies to improve overall performance.</p><p>• Collaborate with cross-functional teams, including Sales, Operations, and Customer Experience, to enhance lead handling and conversion processes.</p><p>• Create nurturing programs that guide prospects through the customer journey, from initial interest to activation and ongoing engagement.</p><p>• Monitor and analyze key performance metrics related to lead generation, acquisition, and audience engagement.</p><p>• Develop and implement attribution models and frameworks that connect digital marketing efforts to pipeline and revenue outcomes.</p><p>• Stay updated on industry trends and best practices to ensure marketing strategies remain innovative and effective.</p>
<p>We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry.</p><p>• Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives.</p><p>• Oversee brand positioning efforts to strengthen market presence and align with company objectives.</p><p>• Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics.</p><p>• Conduct in-depth market research to identify trends and opportunities for business growth.</p><p>• Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.</p><p>• Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness.</p><p>• Create engaging content that resonates with target audiences and supports lead generation.</p><p>• Establish and maintain strong relationships with industry partners and stakeholders.</p><p>• Track and report on the success of marketing initiatives to inform future strategies.</p>