AI in recruitment: Why hiring is harder

AI is transforming the hiring landscape and creating new demands, reshaping the skills organisations need and adding complexity to how employers evaluate talent and build teams. A Robert Half survey of UK hiring managers and UK C-Suite leaders reveals how these shifts are changing hiring priorities, reimagining in-demand skills and shifting how AI talent is recruited. 

How AI is impacting the hiring process

AI adoption is driving new hiring needs and pushing companies to rethink workforce planning. Companies are focusing on skills-based hiring and mapping how their existing skills stand up against their AI capability needs. 

64%

of hiring managers are shifting their focus to hiring different in-demand skills due to AI advancements.

49%

value AI expertise as a strong advantage for applicants, but not as a requirement.

28%

are prioritising candidates with AI expertise for most roles.

of hiring managers are currently seeking professionals that can use Gen AI. 

pay a salary premium or higher starting salary for Gen AI and Agentic AI skills. 

are leveraging contractors or consultants to provide specialised AI-related skills. 

The future of leadership

As organisations in the UK prepare for the future, expectations for leaders to embrace AI are growing. UK employers are increasingly recognising the importance of AI knowledge and training executives to better understand how AI solutions can be incorporated into the business. This can equip them with the skills needed to navigate complexity and lead effectively in a rapidly evolving environment. 

87% expect AI knowledge to be one of the most important executive skills. 

56% say AI-specific training needed for leadership development.  

43% say digital and data literacy training is essential.  

Benefits of working with Robert Half

Candidate use of gen AI to craft CVs and apply to jobs in large volume is leading employers to spend more time evaluating candidates and validating credentials. Robert Half can help cut through the noise. Faster hiring is just the beginning. Advantages also include: 

Skills evaluation: Reduced risk from AI-inflated CVs.

Performance insights: Client feedback on proven candidates and long-term candidate relationships inform better matches.

Future-ready talent: Specialised candidates for evolving roles.

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AI in your job search

AI is now a go-to for CV optimisation, cover letter writing and interview prep. Used wisely, it can help you research opportunities, tailor your materials and boost your LinkedIn profile. But AI can’t replace your real experience or speak for you in an interview. Overreliance on AI and fabricated outputs undermines credibility. 

The key is balance: let AI support the process, but make sure your authentic voice and expertise shine through. AI is a tool. Your skills and experience earn the offer. 

Article: How to write a good CV

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How staffing firms can help

Staffing firms are helping companies evaluate talent, validate their skills and avoid costly hiring mistakes.

67% say they’re more likely to seek support from a staffing firm to help navigate AI-related hiring challenges.

89% of hiring managers say staffing firms have been effective in addressing AI-related hiring challenges.

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The data referenced is based on a series of online surveys developed by Robert Half and conducted by an independent research firm across the UK. In February 2025, Robert Half commissioned research among 100 C-suite leaders. In June, July and November 2025, further surveys were conducted among 500 UK hiring managers. All respondents, except the C-suite leaders, work in finance and accounting, IT and technology, administrative and office support, marketing and creative, legal, risk and compliance. Respondents were drawn from SMEs as well as large private, publicly listed and public sector organisations across the UK. 