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Public Relations Specialist

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist
58500 - 80000
Low
58500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
69750
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
80000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156750 188750 212500 VP of Marketing 142500 161500 174750 Marketing Director 112250 135500 156750 Marketing Manager 86500 101250 111000 Marketing Specialist 60000 66750 74250 Marketing Coordinator 52250 63500 70750 Marketing Analytics Manager 95500 105750 117500 Marketing Analytics Specialist 65000 82500 97000 Media Manager 89750 97500 107500 Product Manager 79750 96750 116500 Product Marketing Manager 72000 93750 115250 Project Manager – Marketing and Creative 75500 95750 107500 Demand Generation Manager 82750 93500 104500 Media Buyer 59000 71750 87000 Media Planner 53250 61500 71250 Brand Manager 76750 93750 113500 Event Manager 56000 69500 79750 Event Coordinator 49000 57000 65250 Communications Director 112750 136000 157250 Communications Manager 92000 106250 120500 Communications Specialist 58500 70000 80250 Public Relations Director 113500 126250 139750 Public Relations Manager 91250 100250 118250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.