Chief Marketing Officer

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.

Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.

Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.

Define and champion the company’s brand identity, value proposition, and public-facing narrative.

Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.

Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.

Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.

Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

Looking for a chief marketing officer or a chief marketing officer job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your chief marketing officer staffing needs.

Salary for Chief Marketing Officer

156750 - 212500

Low

156750

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

188750

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

212500

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

VP of Marketing

142500

161500

174750

Marketing Director

112250

135500

156750

Marketing Manager

86500

101250

111000

Marketing Specialist

60000

66750

74250

Marketing Coordinator

52250

63500

70750

Marketing Analytics Manager

95500

105750

117500

Marketing Analytics Specialist

65000

82500

97000

Media Manager

89750

97500

107500

Product Manager

79750

96750

116500

Product Marketing Manager

72000

93750

115250

Project Manager – Marketing and Creative

75500

95750

107500

Demand Generation Manager

82750

93500

104500

Media Buyer

59000

71750

87000

Media Planner

53250

61500

71250

Brand Manager

76750

93750

113500

Event Manager

56000

69500

79750

Event Coordinator

49000

57000

65250

Communications Director

112750

136000

157250

Communications Manager

92000

106250

120500

Communications Specialist

58500

70000

80250

Public Relations Director

113500

126250

139750

Public Relations Manager

91250

100250

118250

Public Relations Specialist

58500

69750

80000

Newest Chief Marketing Officer jobs

Search all jobs

Brand Manager

Marketing Campaign Specialist

Gestionnaire financier - marketing de marque

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology.

Hire talent

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.

Chief Marketing Officer