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Chief Marketing Officer

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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National salary range for Chief Marketing Officer

156750 - 213250

Low
156750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
188750
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
213250
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High VP of Marketing 144750 163000 178250 Marketing Director 112250 135500 156750 Marketing Manager 86500 101750 111250 Marketing Specialist 61000 68000 76000 Marketing Coordinator 53750 64250 71500 Marketing Analytics Manager 96000 108500 118000 Marketing Analytics Specialist 65500 83500 98000 Product Manager 81750 99750 120000 Project Manager – Marketing and Creative 76500 95750 109000 Demand Generation Manager 84500 96250 106000 Media Manager 89750 97500 109000 Media Buyer 59750 73500 87750 Media Planner 54000 62500 72250 Brand Manager 78000 94750 114750 Event Manager 60250 72750 83250 Event Coordinator 50500 57500 65750 Communications Director 113000 137250 159000 Communications Manager 92000 106250 121500 Communications Specialist 59000 70000 80250 Public Relations Director 113500 127250 141000 Public Relations Manager 92250 101250 120000 Public Relations Specialist 58750 69750 80000 Product Marketing Manager 72750 94750 116250

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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