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Marketing Director

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director
112250 - 156750
Low
112250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
135500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
156750
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156750 188750 212500 VP of Marketing 142500 161500 174750 Marketing Manager 86500 101250 111000 Marketing Specialist 60000 66750 74250 Marketing Coordinator 52250 63500 70750 Marketing Analytics Manager 95500 105750 117500 Marketing Analytics Specialist 65000 82500 97000 Media Manager 89750 97500 107500 Product Manager 79750 96750 116500 Product Marketing Manager 72000 93750 115250 Project Manager – Marketing and Creative 75500 95750 107500 Demand Generation Manager 82750 93500 104500 Media Buyer 59000 71750 87000 Media Planner 53250 61500 71250 Brand Manager 76750 93750 113500 Event Manager 56000 69500 79750 Event Coordinator 49000 57000 65250 Communications Director 112750 136000 157250 Communications Manager 92000 106250 120500 Communications Specialist 58500 70000 80250 Public Relations Director 113500 126250 139750 Public Relations Manager 91250 100250 118250 Public Relations Specialist 58500 69750 80000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.