Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2027 Salary Guide Demand for Skilled Talent Report Press Room Tech insights and talent strategies Labour market overview AI in recruiting Staffing for small businesses Browse jobs Find your next hire Our locations

Media Manager

Media Manager Job Description

A Media Manager is a strategic and analytical professional responsible for the planning, execution, and optimization of all media campaigns to maximize brand reach and impact. This role involves a deep understanding of the diverse Canadian media landscape, including traditional, digital, and social channels. The Media Manager crafts effective media strategies, negotiates placements, and analyzes performance data to ensure marketing goals are met efficiently and on budget. They possess excellent negotiation skills, a data-driven mindset, and the ability to adapt strategies to evolving consumer behaviors. A bachelor's degree in Marketing, Communications, or a related field is preferred. A comprehensive knowledge of Canadian media outlets, regional markets, and regulatory bodies is essential for success in this role.

Typical media manager duties:

Develop and implement comprehensive media strategies and campaign plans across various channels (e.g., TV, radio, print, online, social media).Conduct market research and audience analysis to identify optimal media channels and targeting strategies for the Canadian market.Negotiate and purchase media placements to secure the best rates and value for the brand.Manage media budgets and track spending, ensuring campaigns are delivered on time and within financial constraints.Analyze campaign performance data and key metrics to optimize media buys and provide insights for future strategies.Collaborate with creative teams, brand managers, and external agencies to ensure media plans are aligned with creative messaging.Stay current with industry trends, emerging media platforms, and changes in the Canadian media landscape.Prepare and present detailed reports on campaign performance and ROI to stakeholders.

Looking for a media manager or a media manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media manager.Search media manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
National salary range for Media Manager

89750 - 109000

Low
89750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
97500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
109000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156750 188750 213250 VP of Marketing 144750 163000 178250 Marketing Director 112250 135500 156750 Marketing Manager 86500 101750 111250 Marketing Specialist 61000 68000 76000 Marketing Coordinator 53750 64250 71500 Marketing Analytics Manager 96000 108500 118000 Marketing Analytics Specialist 65500 83500 98000 Product Manager 81750 99750 120000 Project Manager – Marketing and Creative 76500 95750 109000 Demand Generation Manager 84500 96250 106000 Media Buyer 59750 73500 87750 Media Planner 54000 62500 72250 Brand Manager 78000 94750 114750 Event Manager 60250 72750 83250 Event Coordinator 50500 57500 65750 Communications Director 113000 137250 159000 Communications Manager 92000 106250 121500 Communications Specialist 59000 70000 80250 Public Relations Director 113500 127250 141000 Public Relations Manager 92250 101250 120000 Public Relations Specialist 58750 69750 80000 Product Marketing Manager 72750 94750 116250

Explore more salaries

Newest Media Manager jobs

Search all jobs ANALYSTE FINANCIER SENIOR Business & Marketing Development Manager Business Development Professional See more

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labour Market Overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Legal Administrative & Customer Support Discover Insights Job directory Salary Guide Time Reports Subscribe to Newsletter Contact us About Robert Half Leadership Careers With Us Locations Investor centre Press Fraud Alert Privacy Policy Terms of Use Modern Slavery Report Robert Half Canada Inc. All Rights Reserved. Numéro de permis du Québec AP-2000503 Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Italy - Italian Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English