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Vice President of Marketing in New York, NY

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in New York, NY
201679 - 270611
Low
201679
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
236828
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
270611
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 232733 278801 339544 Marketing Director 148444 180521 224543 Product Manager 126604 162776 190076 Product Marketing Manager 122509 154245 187005 Marketing Manager 123191 147420 174038 Marketing Coordinator 68591 84971 103399 Brand Manager 110224 131723 157658 Project Manager 94868 112613 136500 Customer Experience Marketing Manager 81559 102375 122509 Market Researcher 80535 99986 122850 Media Director 132405 160046 187005 Media Buyer 83948 96915 117731 Media Planner 82241 95550 114660 Communications Manager 106129 124556 143325 Communications Specialist 74393 87701 106470 Event Manager 76440 93844 115343 Event Coordinator 60060 69615 81559

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.