The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.
Typical vice president of marketing duties:
Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership
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Salary for Vice President of Marketing in New York, NY
197925 -
264469
25th percentile
197925
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
229661
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
264469
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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