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Vice President of Marketing in Kansas City, MO

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Kansas City, MO
152921 - 205189
Low
152921
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
179573
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
205189
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 176468 211399 257456 Marketing Director 112556 136879 170258 Product Manager 95996 123424 144124 Product Marketing Manager 92891 116955 141795 Marketing Manager 93409 111780 131963 Marketing Coordinator 52009 64429 78401 Brand Manager 83576 99878 119543 Project Manager 71933 85388 103500 Customer Experience Marketing Manager 61841 77625 92891 Market Researcher 61065 75814 93150 Media Director 100395 121354 141795 Media Buyer 63653 73485 89269 Media Planner 62359 72450 86940 Communications Manager 80471 94444 108675 Communications Specialist 56408 66499 80730 Event Manager 57960 71156 87458 Event Coordinator 45540 52785 61841

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.