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Marketing Director in Kansas City, MO

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Kansas City, MO
112556 - 170258
Low
112556
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
136879
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
170258
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 176468 211399 257456 Vice President of Marketing 152921 179573 205189 Product Manager 95996 123424 144124 Product Marketing Manager 92891 116955 141795 Marketing Manager 93409 111780 131963 Marketing Coordinator 52009 64429 78401 Brand Manager 83576 99878 119543 Project Manager 71933 85388 103500 Customer Experience Marketing Manager 61841 77625 92891 Market Researcher 61065 75814 93150 Media Director 100395 121354 141795 Media Buyer 63653 73485 89269 Media Planner 62359 72450 86940 Communications Manager 80471 94444 108675 Communications Specialist 56408 66499 80730 Event Manager 57960 71156 87458 Event Coordinator 45540 52785 61841

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.