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Media Buyer in Kansas City, MO

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Kansas City, MO
63653 - 89269
Low
63653
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73485
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
89269
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 176468 211399 257456 Vice President of Marketing 152921 179573 205189 Marketing Director 112556 136879 170258 Product Manager 95996 123424 144124 Product Marketing Manager 92891 116955 141795 Marketing Manager 93409 111780 131963 Marketing Coordinator 52009 64429 78401 Brand Manager 83576 99878 119543 Project Manager 71933 85388 103500 Customer Experience Marketing Manager 61841 77625 92891 Market Researcher 61065 75814 93150 Media Director 100395 121354 141795 Media Planner 62359 72450 86940 Communications Manager 80471 94444 108675 Communications Specialist 56408 66499 80730 Event Manager 57960 71156 87458 Event Coordinator 45540 52785 61841

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.