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Vice President of Marketing in Harrisburg, PA

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Harrisburg, PA
150705 - 202215
Low
150705
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
176970
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
202215
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 173910 208335 253725 Marketing Director 110925 134895 167790 Product Manager 94605 121635 142035 Product Marketing Manager 91545 115260 139740 Marketing Manager 92055 110160 130050 Marketing Coordinator 51255 63495 77265 Brand Manager 82365 98430 117810 Project Manager 70890 84150 102000 Customer Experience Marketing Manager 60945 76500 91545 Market Researcher 60180 74715 91800 Media Director 98940 119595 139740 Media Buyer 62730 72420 87975 Media Planner 61455 71400 85680 Communications Manager 79305 93075 107100 Communications Specialist 55590 65535 79560 Event Manager 57120 70125 86190 Event Coordinator 44880 52020 60945

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.