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Product Manager in Harrisburg, PA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Harrisburg, PA
94605 - 142035
Low
94605
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121635
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
142035
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 173910 208335 253725 Vice President of Marketing 150705 176970 202215 Marketing Director 110925 134895 167790 Product Marketing Manager 91545 115260 139740 Marketing Manager 92055 110160 130050 Marketing Coordinator 51255 63495 77265 Brand Manager 82365 98430 117810 Project Manager 70890 84150 102000 Customer Experience Marketing Manager 60945 76500 91545 Market Researcher 60180 74715 91800 Media Director 98940 119595 139740 Media Buyer 62730 72420 87975 Media Planner 61455 71400 85680 Communications Manager 79305 93075 107100 Communications Specialist 55590 65535 79560 Event Manager 57120 70125 86190 Event Coordinator 44880 52020 60945

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.