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Product Marketing Manager in Harrisburg, PA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Harrisburg, PA
91545 - 139740
Low
91545
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
115260
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
139740
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 173910 208335 253725 Vice President of Marketing 150705 176970 202215 Marketing Director 110925 134895 167790 Product Manager 94605 121635 142035 Marketing Manager 92055 110160 130050 Marketing Coordinator 51255 63495 77265 Brand Manager 82365 98430 117810 Project Manager 70890 84150 102000 Customer Experience Marketing Manager 60945 76500 91545 Market Researcher 60180 74715 91800 Media Director 98940 119595 139740 Media Buyer 62730 72420 87975 Media Planner 61455 71400 85680 Communications Manager 79305 93075 107100 Communications Specialist 55590 65535 79560 Event Manager 57120 70125 86190 Event Coordinator 44880 52020 60945

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.