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Vice President of Marketing in Chattanooga, TN

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Chattanooga, TN
135930 - 182390
Low
135930
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
159620
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
182390
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156860 187910 228850 Marketing Director 100050 121670 151340 Product Manager 85330 109710 128110 Product Marketing Manager 82570 103960 126040 Marketing Manager 83030 99360 117300 Marketing Coordinator 46230 57270 69690 Brand Manager 74290 88780 106260 Project Manager 63940 75900 92000 Customer Experience Marketing Manager 54970 69000 82570 Market Researcher 54280 67390 82800 Media Director 89240 107870 126040 Media Buyer 56580 65320 79350 Media Planner 55430 64400 77280 Communications Manager 71530 83950 96600 Communications Specialist 50140 59110 71760 Event Manager 51520 63250 77740 Event Coordinator 40480 46920 54970

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.