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Media Buyer in Chattanooga, TN

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Chattanooga, TN
56580 - 79350
Low
56580
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
65320
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
79350
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156860 187910 228850 Vice President of Marketing 135930 159620 182390 Marketing Director 100050 121670 151340 Product Manager 85330 109710 128110 Product Marketing Manager 82570 103960 126040 Marketing Manager 83030 99360 117300 Marketing Coordinator 46230 57270 69690 Brand Manager 74290 88780 106260 Project Manager 63940 75900 92000 Customer Experience Marketing Manager 54970 69000 82570 Market Researcher 54280 67390 82800 Media Director 89240 107870 126040 Media Planner 55430 64400 77280 Communications Manager 71530 83950 96600 Communications Specialist 50140 59110 71760 Event Manager 51520 63250 77740 Event Coordinator 40480 46920 54970

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.