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Media Planner in Chattanooga, TN

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Chattanooga, TN
55430 - 77280
Low
55430
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
64400
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
77280
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156860 187910 228850 Vice President of Marketing 135930 159620 182390 Marketing Director 100050 121670 151340 Product Manager 85330 109710 128110 Product Marketing Manager 82570 103960 126040 Marketing Manager 83030 99360 117300 Marketing Coordinator 46230 57270 69690 Brand Manager 74290 88780 106260 Project Manager 63940 75900 92000 Customer Experience Marketing Manager 54970 69000 82570 Market Researcher 54280 67390 82800 Media Director 89240 107870 126040 Media Buyer 56580 65320 79350 Communications Manager 71530 83950 96600 Communications Specialist 50140 59110 71760 Event Manager 51520 63250 77740 Event Coordinator 40480 46920 54970

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.