Social Media Specialist in Minneapolis, MN

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Salary for Social Media Specialist in Minneapolis, MN

54570 - 77575

Low

54570

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

65538

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

High

77575

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

Content Strategist

77575

99243

121445

Content Manager

75703

89880

106733

Technical Writer – Marketing and Creative

73028

89345

104325

Proposal Specialist

73830

88543

99510

Copywriter

69015

84798

101918

Copy Editor

58048

75168

85868

Proofreader

52698

61793

73295

Social Media Manager

66875

84263

102185

Community Manager

56443

69818

80518

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.