Content Strategist in Minneapolis, MN

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Minneapolis, MN

72795 - 114731

25th percentile

72795

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

94686

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

114731

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

73059

85719

102863

Proposal Specialist

71476

85983

97588

Technical Writer – Marketing and Creative

70685

87301

100753

Copywriter

68048

82818

96533

Interactive/Web Copywriter

65674

79653

100489

Copy Editor

55651

73059

83609

Proofreader

50640

60135

71476

Web Content Manager

70949

82554

98379

Web Content Coordinator

54860

63564

74378

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