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Product Marketing Manager in Oklahoma City, OK

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Oklahoma City, OK
85263 - 130150
Low
85263
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
107350
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
130150
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 161975 194038 236313 Vice President of Marketing 140363 164825 188338 Marketing Director 103313 125638 156275 Product Manager 88113 113288 132288 Marketing Manager 85738 102600 121125 Marketing Coordinator 47738 59138 71963 Brand Manager 76713 91675 109725 Project Manager 66025 78375 95000 Customer Experience Marketing Manager 56763 71250 85263 Market Researcher 56050 69588 85500 Media Director 92150 111388 130150 Media Buyer 58425 67450 81938 Media Planner 57238 66500 79800 Communications Manager 73863 86688 99750 Communications Specialist 51775 61038 74100 Event Manager 53200 65313 80275 Event Coordinator 41800 48450 56763

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.