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Market Researcher in Oklahoma City, OK

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Oklahoma City, OK
56050 - 85500
Low
56050
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
69588
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
85500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 161975 194038 236313 Vice President of Marketing 140363 164825 188338 Marketing Director 103313 125638 156275 Product Manager 88113 113288 132288 Product Marketing Manager 85263 107350 130150 Marketing Manager 85738 102600 121125 Marketing Coordinator 47738 59138 71963 Brand Manager 76713 91675 109725 Project Manager 66025 78375 95000 Customer Experience Marketing Manager 56763 71250 85263 Media Director 92150 111388 130150 Media Buyer 58425 67450 81938 Media Planner 57238 66500 79800 Communications Manager 73863 86688 99750 Communications Specialist 51775 61038 74100 Event Manager 53200 65313 80275 Event Coordinator 41800 48450 56763

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.