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Media Planner in Oklahoma City, OK

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Oklahoma City, OK
57238 - 79800
Low
57238
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
66500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
79800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 161975 194038 236313 Vice President of Marketing 140363 164825 188338 Marketing Director 103313 125638 156275 Product Manager 88113 113288 132288 Product Marketing Manager 85263 107350 130150 Marketing Manager 85738 102600 121125 Marketing Coordinator 47738 59138 71963 Brand Manager 76713 91675 109725 Project Manager 66025 78375 95000 Customer Experience Marketing Manager 56763 71250 85263 Market Researcher 56050 69588 85500 Media Director 92150 111388 130150 Media Buyer 58425 67450 81938 Communications Manager 73863 86688 99750 Communications Specialist 51775 61038 74100 Event Manager 53200 65313 80275 Event Coordinator 41800 48450 56763

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.