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Product Manager in Stockton, CA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Stockton, CA

89040 - 133680

Low
89040
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
114480
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
133680
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163680 196080 238800 Vice President of Marketing 141840 166560 190320 Marketing Director 104400 126960 157920 Product Marketing Manager 86160 108480 131520 Marketing Manager 86640 103680 122400 Marketing Coordinator 48240 59760 72720 Brand Manager 77520 92640 110880 Project Manager 66720 79200 96000 Customer Experience Marketing Manager 57360 72000 86160 Market Researcher 56640 70320 86400 Media Director 93120 112560 131520 Media Buyer 59040 68160 82800 Media Planner 57840 67200 80640 Communications Manager 74640 87600 100800 Communications Specialist 52320 61680 74880 Event Manager 53760 66000 81120 Event Coordinator 42240 48960 57360

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.