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Media Planner in Stockton, CA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Stockton, CA

57840 - 80640

Low
57840
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
67200
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
80640
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163680 196080 238800 Vice President of Marketing 141840 166560 190320 Marketing Director 104400 126960 157920 Product Manager 89040 114480 133680 Product Marketing Manager 86160 108480 131520 Marketing Manager 86640 103680 122400 Marketing Coordinator 48240 59760 72720 Brand Manager 77520 92640 110880 Project Manager 66720 79200 96000 Customer Experience Marketing Manager 57360 72000 86160 Market Researcher 56640 70320 86400 Media Director 93120 112560 131520 Media Buyer 59040 68160 82800 Communications Manager 74640 87600 100800 Communications Specialist 52320 61680 74880 Event Manager 53760 66000 81120 Event Coordinator 42240 48960 57360

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