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Performance Marketing Manager in Janesville, WI

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Janesville, WI
71250 - 124450
Low
71250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
97850
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
124450
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 95950 111863 129913 Marketing Analytics Specialist 67450 81225 102600 Digital Strategist 88350 104025 122550 Growth Marketing Manager 86688 103313 126588 Demand Generation Manager 84550 99988 119938 E-Commerce Marketing Manager 85738 99275 119938 Digital Marketing Manager 76713 95713 109488 Digital Marketing Specialist 55575 65550 78375 Digital Project Manager 72200 92388 108063 Email Marketing Manager 66738 84550 101413 Email Marketing Specialist 49875 61988 71488 Marketing Automation Specialist 66975 78613 92388 SEO Specialist 62700 72913 85263 Paid Search Specialist 59850 71250 80750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.