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Marketing Analytics Specialist in Janesville, WI

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Janesville, WI
67450 - 102600
Low
67450
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
81225
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
102600
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 95950 111863 129913 Digital Strategist 88350 104025 122550 Growth Marketing Manager 86688 103313 126588 Demand Generation Manager 84550 99988 119938 E-Commerce Marketing Manager 85738 99275 119938 Performance Marketing Manager 71250 97850 124450 Digital Marketing Manager 76713 95713 109488 Digital Marketing Specialist 55575 65550 78375 Digital Project Manager 72200 92388 108063 Email Marketing Manager 66738 84550 101413 Email Marketing Specialist 49875 61988 71488 Marketing Automation Specialist 66975 78613 92388 SEO Specialist 62700 72913 85263 Paid Search Specialist 59850 71250 80750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.