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Media Planner in Reading, PA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Reading, PA

58744 - 81900

Low
58744
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
68250
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
81900
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 166238 199144 242531 Vice President of Marketing 144056 169163 193294 Marketing Director 106031 128944 160388 Product Manager 90431 116269 135769 Product Marketing Manager 87506 110175 133575 Marketing Manager 87994 105300 124313 Marketing Coordinator 48994 60694 73856 Brand Manager 78731 94088 112613 Project Manager 67763 80438 97500 Customer Experience Marketing Manager 58256 73125 87506 Market Researcher 57525 71419 87750 Media Director 94575 114319 133575 Media Buyer 59963 69225 84094 Communications Manager 75806 88969 102375 Communications Specialist 53138 62644 76050 Event Manager 54600 67031 82388 Event Coordinator 42900 49725 58256

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.