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Marketing Manager in Reading, PA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Reading, PA

87994 - 124313

Low
87994
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
105300
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
124313
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 166238 199144 242531 Vice President of Marketing 144056 169163 193294 Marketing Director 106031 128944 160388 Product Manager 90431 116269 135769 Product Marketing Manager 87506 110175 133575 Marketing Coordinator 48994 60694 73856 Brand Manager 78731 94088 112613 Project Manager 67763 80438 97500 Customer Experience Marketing Manager 58256 73125 87506 Market Researcher 57525 71419 87750 Media Director 94575 114319 133575 Media Buyer 59963 69225 84094 Media Planner 58744 68250 81900 Communications Manager 75806 88969 102375 Communications Specialist 53138 62644 76050 Event Manager 54600 67031 82388 Event Coordinator 42900 49725 58256

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.