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Media Buyer in Reading, PA

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Reading, PA

59963 - 84094

Low
59963
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
69225
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
84094
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 166238 199144 242531 Vice President of Marketing 144056 169163 193294 Marketing Director 106031 128944 160388 Product Manager 90431 116269 135769 Product Marketing Manager 87506 110175 133575 Marketing Manager 87994 105300 124313 Marketing Coordinator 48994 60694 73856 Brand Manager 78731 94088 112613 Project Manager 67763 80438 97500 Customer Experience Marketing Manager 58256 73125 87506 Market Researcher 57525 71419 87750 Media Director 94575 114319 133575 Media Planner 58744 68250 81900 Communications Manager 75806 88969 102375 Communications Specialist 53138 62644 76050 Event Manager 54600 67031 82388 Event Coordinator 42900 49725 58256

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.