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Media Director in Reading, PA

Media Director job description

A media director oversees the planning, development and execution of media strategies that drive brand awareness and engagement. This role manages advertising and marketing campaigns across digital, broadcast and print channels, ensuring alignment with marketing objectives and audience insights. Media directors lead creative and analytical teams, optimize budgets, and evaluate performance metrics to maximize return on investment. They also stay ahead of industry trends and emerging technologies to maintain a competitive edge.

Typical Media Director duties

Develop and implement comprehensive media strategies across digital, social, broadcast and print platforms. Oversee media buying and placement to ensure cost efficiency and audience reach. Analyze campaign performance data and adjust strategies to improve ROI and engagement. Collaborate with creative, marketing and analytics teams to align messaging and brand objectives. Negotiate with vendors and media outlets to secure favorable rates and placements.

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Salary for Media Director in Reading, PA

94575 - 133575

Low
94575
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
114319
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
133575
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.