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Media Planner in Dayton, OH

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media planner.Search media planner openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Media Planner in Dayton, OH

54900 - 76500

Low
54900
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
63900
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
76500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 155250 187200 225675 Vice President of Marketing 135225 158400 182250 Marketing Director 99225 121050 150525 Product Manager 85725 110025 128025 Product Marketing Manager 83250 104175 126000 Marketing Manager 81900 98100 115875 Marketing Coordinator 45900 56475 68850 Brand Manager 73800 88425 105750 Marketing Project Manager 63900 75825 91800 Market Researcher 53775 67500 83025 Media Director 87975 106425 124200 Media Buyer 57825 65025 78750 Communications Manager 70875 83475 96525 Communications Specialist 49725 58725 71325 Event Manager 51075 63450 77850 Event Coordinator 40500 47025 55125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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